Dr Nida Ahmad (she/her) is an independent researcher and sports for development consultant. Her research focuses on sport and gender and sport and media. With expertise in feminist digital ethnography, new media, activism, race/ethnicity, religion, culture, and sports, she employs interdisciplinary approaches to analyse evolving sporting landscapes and digital cultures. Nida is committed to intersectional and cross-cultural research; she collaborates with diverse organisations for impactful insights into everyday complexities.